Privacy Policy

Scope of application

You are now connected to the official web site (“this site”) of the World Federation of Advertisers (“WFA”), Responsible Advertising and Children, RAC. WFA maintains this site to enable public visitors (“visitors”) to access information about its activities and initiatives.

This privacy policy applies to all visitors entering this site (“you”), regardless of the physical location of the individual accessing user. By entering this site you are expressly accepting the conditions outlined below. Please note that this privacy policy may be changed and/or amended from time to time and that by re-entering this site you will accept those changed or amended clauses of the privacy policy at the time of re-entry. This privacy policy does not apply to external sites accessible from links offered on this site.

Collection, use and processing of personal data

WFA only collects personal data relating to users who voluntarily decided to enter such data and expressly gave their consent thereto. Visitors are not obliged to enter their personal data on this site.

The personal data of the visitors and registered users that WFA collects is:

  1. Name
  2. email address

WFA is the data controller responsible for the processing of personal data described in this Privacy Policy. The above personal data will be used by WFA for logistical purposes (to contact and communicate with visitors with respect to messages they have sent) and for administrative management tasks (notably to keep its database up-to-date). WFA uses the above personal data that visitors voluntarily supplied to it only for the above specific processing purposes expressly agreed by them and will in no way process or transfer them beyond the limits of this privacy policy. In exceptional cases, should any further processing be required, WFA will only do so after having been given visitors’ and registered users’ explicit consent to process the data further.

Disclosure to third parties/transfer of personal data abroad

Your personal data might be disclosed with WFA’s contractual partners, who have access to your data in order to provide services to WFA (e.g. its online domain/website hosting supplier, its database software supplier). WFA does not disclose or share any personal data about you collected on this site with other entities (except in some exceptional cases and only with your previous explicit consent), without prejudice to any statutory obligation to do so by law, official or court orders.

Your personal data are not transferred to any non-EU country.

Confidentiality and security

WFA will store your data safely and, therefore, takes all precautionary measures to protect them against loss, abuse or changes. To try to prevent unauthorized access, maintain data accuracy and ensure the correct use of information, WFA has implemented appropriate physical, electronic and managerial procedures to safeguard and secure the information collected on this site. You can obtain more information concerning the confidentiality and security measures in place by contacting WFA at

WFA’s employees or any of WFA’s contractual partners who have access to your data in order to provide services to WFA (e.g. its online domain/website hosting supplier, its database software supplier) are contractually obliged to keep such information in confidence and may not use these data for any other purpose than performing their contractual missions for WFA.

Your rights and ways to contact WFA

Stored data will be deleted by WFA as soon as WFA no longer requires it for the purposes concerned. In any event, your personal data will be stored for a maximum period of 3 years.

Conforming to the GDPR and the Belgian data protection legislation, you have the right to withdraw your consent to the processing of your personal data at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To the extent required by applicable law, you have the right to: i) have access to your personal data; ii) the right to have inaccurate data corrected or removed, iii) the right to object to the processing of your personal data; (iv) the right to restrict WFA’s use of your personal data; (v) the right to receive your personal data in a usable electronic format and transmit it to a third party (right to “data portability”); and (vi) the right to lodge a complaint with your local data protection authority.

In particular, WFA is committed to working with you to obtain a fair resolution of any complaint or concerns about privacy.  If, however, you believe that WFA has not been able to assist with your complaint or concern, you have the right to make a complaint with the competent authority of the EU Member State where you reside or work or where you believe that your rights have been infringed.

In these cases, or if you have any other questions or wishes in connection with your personal data, please contact WFA by sending a letter/fax/e-mail or calling at:

World Federation of Advertisers (WFA)
140 Avenue Louise
1050 Brussels
Tel: +32 (0) 2 502 57 40
Fax: +32 (0) 2 502 56 66