Privacy Policy

Scope of application

You are now connected to the official web site (“this site”) of the “Responsible Advertising and Children (RAC) Programme” developed by the World Federation of Advertisers (WFA).

This privacy policy applies to all visitors and registered users entering this site (“you”), regardless of the physical location of the individual accessing user. By entering this site you are expressly accepting the conditions outlined below. Please note that this privacy policy may be changed and/or amended from time to time and that by re-entering this site you will accept those changed or amended clauses of the privacy policy at the time of re-entry. This privacy policy does not apply to external sites accessible from links offered on this site.

Collection, use and processing of personal data

WFA only collects personal data relating to visitors and registered users who voluntarily decided to enter such data and expressly gave their consent thereto. Visitors and registered users are not obliged to enter their personal data on this site. However, access to certain webpages of this site and to the study can be restricted to the visitors and registered users who have entered their personal data on this site.

Personal data that WFA collects includes: Name, Title, Employer, Job title and Contact details of the visitors and registered users.

The above personal data will mainly be used by WFA for logistical purposes (to contact and communicate with visitors and registered users with respect to the study).

WFA uses the above personal data that visitors and registered users voluntarily supplied to it only for the above specific processing purposes expressly agreed by them and will in no way process or transfer them beyond the limits of this privacy policy. In exceptional cases, should any further processing be required, WFA will only do so after having been given visitors’ registered users’ explicit consent to process the data further.

Disclosure to third parties/transfer of personal data abroad

WFA does not disclose or share any personal data about you, collected on this site with anyone outside WFA (except in some exceptional cases and only with your explicit consent), without prejudice to any statutory obligation to do so by official or court orders.

Your personal data are not transferred to any non-EU country.

IP addresses

When visiting this site, visitors’ and registered users’ IP addresses are automatically collected for system administration and statistical purposes in order to optimize the user experience of this site.

Depending on the circumstances, collected IP addresses data may allow conclusions to be drawn about users’ interaction with this site. However, WFA does not relate IP addresses with the identity of the user and solely use IP addresses as such, in an anonymous manner.

When WFA transfers IP addresses to an external service-provider (such as a web-design agency or web hosting company), technical and organizational measures will be taken which guarantee that their transmission occurs in conformity with the Belgian personal data protection legislation. Please see section 6 “Confidentiality and security” for further information.


To facilitate the use of this site, WFA uses some “cookies”. Cookies are bits of text that are placed on users’ web browser when accessing websites across the internet. WFA uses first-party cookies (i.e. cookies placed by this website directly) to retain registered users’ passwords so that the log-on process is simpler and hassle-free. The cookies that WFA use do not store any personal data and are session/temporary cookies with short-term, future expiration dates.

As part of Google Analytics, WFA also uses first-party cookies (learn more about Google Analytics on to monitor traffic to this site. The longest cookie lifespan of these cookies is 2 years.

The majority of web browsers automatically accept cookies. You can avoid this by changing the settings of your browser. However changing the cookies settings of your browser for refusing cookies may render your browsing on this site more difficult. You can also delete the cookies after your visit of this site by changing the settings of your browser.

Learn more about controlling cookies using ChromeFirefoxInternet Explorer and Safari.

WFA does not use third-party cookies or non-HTTP Local Shared Objects (LSO) cookies such as Flash or Silverlight.

Confidentiality and security

WFA will store your data safely and, therefore, takes all precautionary measures to protect them against loss, abuse or changes. To try to prevent unauthorized access, maintain data accuracy and ensure the correct use of information, WFA has implemented appropriate physical, electronic and managerial procedures to safeguard and secure the information collected on this site.

WFA’s employees or any of WFA’s contractual partners who might have access to your personal data in order to provide services to WFA (e.g. its online domain/website hosting supplier, its database software supplier) are contractually obliged to keep such information in confidence and may not use these data for any other purpose than performing their contractual missions for WFA.

Your rights and ways to contact WFA

Stored data will be deleted by WFA as soon as WFA no longer requires it for the purposes concerned. Pursuant to the Belgian data protection legislation, you are entitled to access to your personal data collected by WFA, to rectify them and ask, at any time, for their deletion and to revoke your consent to their use or processing with future effect.

In these cases, or if you have any other wishes in connection with your personal data, please contact WFA by sending a letter/fax/e-mail or calling at:

World Federation of Advertisers (WFA)
166 Avenue Louise 1050 Brussels Belgium
Tel: +32 (0) 2 502 57 40
Fax +32 (0) 2 502 56 66

WFA shall endeavour to comply with your wish as soon as possible.

Issued May 2017